HandiMaps - The Consult Work Placement

Another brief I worked on throughout my placement at The Consult, was HandiMaps. HandiMaps is a new company offering a series of maps of the best walks in the UK. Here are my initial ideas for the logo:

 

 

 

 

 

 

 

 

 

 

After my initial ideas of the pointing logo, the team and i decided it was too similar to an alternative logo already produced (a pointing sign), therefore to act as a valid 'other option' for the client, I produced a very contrasting logo. The more rustic logo was created, holding two trees within the negative space of the 'A' characters.