End of Year Show - LCAD

I plan to produce a poster which folds down into a brochure, combining the two medias to form a more interesting, yet cost-effective outcome.

Here are designs, developments and prototypes of the brochure, exploring different sizes and stocks.

A5 Single-fold. This format does not have the space for the amount of copy/info to allow me to create a visually appealing brochure, the space will be crammed with copy and just too much to take in. 

A6 hot-dog fold. This brochure is tiny, this is appealing to me as it stands-out from others and is easily picked up and kept in pockets, giving it an ease of use advantage. However, similar to the prototype above, size is an issue, the amount of copy will be a struggle to fit this A6 brochure. The hot-dog fold appeals to me, I think the fold offers something different in the brochure 'world', it forces the user to interact with the brochure more, enabling them to operate it as a book, turning the pages (or in this case doors). 

The Hot-Dog Fold is apparent in this prototype, using a slightly larger size, A5 and folding-out into an A2 size poster. This is a much more effective size as the copy can be arranged with ease without the danger of over-crowding a page. I have arranged the copy on this prototype, the cover will hold the name and vital info such as the location and date, opening up to a brief intro of the show, turning a door (subtle use of the opening doors concept) to the list of exhibitors, turning a door to the map (which lays on the reverse of the folded brochure for quick/easy viewing, opening up to further details of travelling to the show, and then finally opening up to the full poster which imitates the front cover of the brochure. 

End of Year Show - LCAD

Here are my initial ideas for the brief.
A strong concept is needed as the show must represent the entire college as a leading institution for art & design, also the range of courses offer a broad representation of the college, labeling the college as one particular practice is something to be careful of doing.

After trawling through and testing various ideas/concepts, I decided to go with the concept of "Doors Open'. This relates to the new opportunities which await the to be recent graduates, that new doors open become open because of their progression in the art/design industry.

End of Year Show - LCAD

New Brief.

Create the branding for the 2010 Leeds College of Art, End of Year Show.

Outcomes include; A Brochure/Leaflet, Poster, Flyer, VIP Flyer, Web Button, e-invite and college signage.

Promotion; Podium (front of college), Outdoor banners, Vernon St. Sign, Newspaper ads.

HandiMaps - The Consult Work Placement

Another brief I worked on throughout my placement at The Consult, was HandiMaps. HandiMaps is a new company offering a series of maps of the best walks in the UK. Here are my initial ideas for the logo:

 

 

 

 

 

 

 

 

 

 

After my initial ideas of the pointing logo, the team and i decided it was too similar to an alternative logo already produced (a pointing sign), therefore to act as a valid 'other option' for the client, I produced a very contrasting logo. The more rustic logo was created, holding two trees within the negative space of the 'A' characters.

K&G - Invitation

Here is my work on the K&G wedding invites. The aim was to keep it simple, using only text printed on a parchment like stock, the invite consists of a number of A5 cards, wrapped in Japanese paper and sealed with the K&G monogram.

 

 

 

 

 

 

 

 

 

 

 

 

 

The Consult - Work Placement - K&G

Throughout my work placement at The Consult, I worked on a number of briefs.
The first was a wedding mongram and invitation for the soon to be wed Kathryn and Guy.

Here are my initial ideas for the monogram, development and finalisation of the monogram.
After creating the green icons, we decided they appeared to be more of a brand icon and somewhat femini with the ribbon/'tieing the knott' image, so after returning to a more traditional style by using an elegant serif typeface and flowing ampersand, I created a more accurate monogram.

 

 

 

 

 

 

 

 

The Consult - Work Placement 01/02/2010 - 05/03/2010

I have been working at Leeds based design studio; The Consult this week.
It's been excellent, The whole experience has really inspired me to continue to work hard to efficively become a professional graphic designer. Compared to my previous work placement, I feel I gained more from working at The Consult. Differences included a more busy/intense working atmosphere where design was at the front of all decisions as opposed to money or company gain, the designers have more passion about their work at The Consult and this made the experience much more valuable to me.

I hope to re-visit The Consult at some point in the near future.