Showing posts with label End of Year Show. Show all posts
Showing posts with label End of Year Show. Show all posts
Monday, 22 March 2010
End of Year Show - LCAD
End of Year Show - LCAD
I have amended the door image. Using a more conceptual image of the light behind the door, makes the reader think about the icon more and in doing so this intrigues them to find out more. Also the light coming from behind the door emphasizes the concept of new opportunities behind open doors.
I decided to get things moving, so here is the flyer and VIP flyer. I have maintained the same layout as the poster/brochure, and for the VIP simply added 'VIP' and an additional body copy, as I feel the design of the flyer is valid for VIP and standard participants to the show.
I decided to get things moving, so here is the flyer and VIP flyer. I have maintained the same layout as the poster/brochure, and for the VIP simply added 'VIP' and an additional body copy, as I feel the design of the flyer is valid for VIP and standard participants to the show.
End of Year Show - LCAD
For the Open Doors concept, I have been creating a simple, graphic door icon. This will reflect the subtleness of the idea, but give me a graphic image to work with and add more imagery to the project, rather than using solely type which can get somewhat tired when working with large amounts of body copy.
I feel the use of bright colours will do the show and college justice, showing us in a striking, confident but most importantly fun light, and therefore making people want to come to the show.
I feel the use of bright colours will do the show and college justice, showing us in a striking, confident but most importantly fun light, and therefore making people want to come to the show.
End of Year Show - LCAD
I plan to produce a poster which folds down into a brochure, combining the two medias to form a more interesting, yet cost-effective outcome.
Here are designs, developments and prototypes of the brochure, exploring different sizes and stocks.
A6 hot-dog fold. This brochure is tiny, this is appealing to me as it stands-out from others and is easily picked up and kept in pockets, giving it an ease of use advantage. However, similar to the prototype above, size is an issue, the amount of copy will be a struggle to fit this A6 brochure. The hot-dog fold appeals to me, I think the fold offers something different in the brochure 'world', it forces the user to interact with the brochure more, enabling them to operate it as a book, turning the pages (or in this case doors).
The Hot-Dog Fold is apparent in this prototype, using a slightly larger size, A5 and folding-out into an A2 size poster. This is a much more effective size as the copy can be arranged with ease without the danger of over-crowding a page. I have arranged the copy on this prototype, the cover will hold the name and vital info such as the location and date, opening up to a brief intro of the show, turning a door (subtle use of the opening doors concept) to the list of exhibitors, turning a door to the map (which lays on the reverse of the folded brochure for quick/easy viewing, opening up to further details of travelling to the show, and then finally opening up to the full poster which imitates the front cover of the brochure.
Here are designs, developments and prototypes of the brochure, exploring different sizes and stocks.
A5 Single-fold. This format does not have the space for the amount of copy/info to allow me to create a visually appealing brochure, the space will be crammed with copy and just too much to take in.
A6 hot-dog fold. This brochure is tiny, this is appealing to me as it stands-out from others and is easily picked up and kept in pockets, giving it an ease of use advantage. However, similar to the prototype above, size is an issue, the amount of copy will be a struggle to fit this A6 brochure. The hot-dog fold appeals to me, I think the fold offers something different in the brochure 'world', it forces the user to interact with the brochure more, enabling them to operate it as a book, turning the pages (or in this case doors).
The Hot-Dog Fold is apparent in this prototype, using a slightly larger size, A5 and folding-out into an A2 size poster. This is a much more effective size as the copy can be arranged with ease without the danger of over-crowding a page. I have arranged the copy on this prototype, the cover will hold the name and vital info such as the location and date, opening up to a brief intro of the show, turning a door (subtle use of the opening doors concept) to the list of exhibitors, turning a door to the map (which lays on the reverse of the folded brochure for quick/easy viewing, opening up to further details of travelling to the show, and then finally opening up to the full poster which imitates the front cover of the brochure.
Saturday, 20 March 2010
End of Year Show - LCAD
Here are my initial ideas for the brief.
A strong concept is needed as the show must represent the entire college as a leading institution for art & design, also the range of courses offer a broad representation of the college, labeling the college as one particular practice is something to be careful of doing.
After trawling through and testing various ideas/concepts, I decided to go with the concept of "Doors Open'. This relates to the new opportunities which await the to be recent graduates, that new doors open become open because of their progression in the art/design industry.
A strong concept is needed as the show must represent the entire college as a leading institution for art & design, also the range of courses offer a broad representation of the college, labeling the college as one particular practice is something to be careful of doing.
After trawling through and testing various ideas/concepts, I decided to go with the concept of "Doors Open'. This relates to the new opportunities which await the to be recent graduates, that new doors open become open because of their progression in the art/design industry.
End of Year Show - LCAD
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